Future-proofing returns on media
& technology
investments

The digital media industry is experiencing rapid change, driven by a persistent demand for different types of digitally delivered content (e.g. short-form videos, video games, or sports and live entertainment streams). This exponential growth across the digital media sector is enabled by advancements in technology and telecommunications. 

 

The technology, media, and telecommunications (TMT) sector is undergoing major transformations to support the surging demand for digital content and services. Bets are being made on how innovations in cloud computing, cybersecurity, and AI-infused software will impact current and future investment decisions in the digital landscape. 

 

We have entered an era of ‘the artificial’ where AI and bots generate most of the internet traffic and content, dominating online spaces. The veracity and quality of datasets held by enterprises and their investors will continue to be challenged, and we are now past the tipping point where the authenticity of human-generated content on the web can be ensured. The frequency of “data purges” to remove poor quality or outdated information is rising, and the need to assess the quality of inputs into new products and services is now essential.

 

Amidst profound technological change, diligence is required to future-proof investments while teams adapt and reinvent skills for the digital age.